ART DIRECTION • BRANDING
El Paraiso Ice Cream - Rebrand & Mobile Concept
Welcome to El Paraíso Ice Cream, a vibrant mobile destination in San Antonio, Texas, where authentic Mexican paletas are crafted from natural ingredients. In our rebranding efforts, we aimed to refresh the brand and expand its presence by transforming the stationary location into a mobile popsicle truck, bringing the taste of paradise directly to customers. Leveraging the existing name and identity, we infused tropical imagery, playful copy, and authentic Mexican storytelling, ensuring the vibrant brand reflects the irresistible flavors and joyful experience of El Paraíso Ice Cream
Piña
R: 251 G: 255 B: 176
Naranja
R: 255 G: 223 B: 67
Palma
R: 18 G: 132 B: 132
Limon
R: 205 G: 209 B: 42
A TASTE OF PARAISO IN EVERY BITE
El Paraiso Ice Cream - Branded Touchpoints
The theme “paraíso in every bite” came to life through tropical-inspired ads and social media, showcasing paletas against vibrant backdrops. A key activation was the pitched mobile popsicle truck, branded as “Paraíso on Wheels,” bringing the experience directly to the community.
