PRODUCT DEVELOPMENT • ART DIRECTION • BRANDING • ILLUSTRATION
PETSILK X HELLO KITTY COLLABORATION
We set out to create a product line that authentically reflects the shared values of PetSilk and Hello Kitty—friendship and inclusivity—while appealing to both pet lovers and Hello Kitty fans.
*Developed as part of a pitch for a Hello Kitty x PET Silk collaboration
MEET THE PRODUCT LINE
The line features an all-in-one nourishing oatmeal cleanser for dogs and cats, universal pet wipes, and a series of pet mists, each paired with its own scent and Hello Kitty character. To add a playful, collectible element, the cleanser includes best friend charm collectibles, encouraging consumers to collect them all.
All in One Nourishing Oatmeal Cleanser
Hello Kitty and Friends Pet Mists
Lavender Vanilla Pet Mist
Just like Cinnamoroll drifting through the clouds, this gentle mist pairs relaxing lavender with soft vanilla for a scent as comforting and kind as his shy smile.
Candy Apple Pet Mist
Inspired by Hello Kitty’s iconic measurements — 5 apples tall and 3 apples in weight — this mist captures her sweet and timeless charm.
Dark Cherry Pet Mist
A scent story of contrasts: My Melody’s soft almond sweetness meets Kuromi’s bold cherry twist — a duo that’s as unforgettable as their friendship.
Citrus Pet Mist
Inspired by Pompompurin’s lovable golden personality, this sparkling citrus scent keeps your pet feeling fresh, friendly, and ready for snuggles
Hello Kitty and Friends Pet Wipes
