NEW PRODUCT DEVELOPMENT • DIGITAL & PRINT MARKETING • ART DIRECTION • IMAGE RETOUCHING
Scruples Haircare – Product Development, Digital & Print Marketing, Art Direction, Image Retouching
Comprehensive design work for Scruples, a professional haircare brand, spanning product development, website design, and distributor-facing print materials. Efforts focused on bringing a more retail-friendly approach to new product launches, refining the e-commerce experience, and delivering consistent, brand-aligned assets such as bi-monthly catalogs, SEE education flyers, and promotional sales sheets.
Scruples July/August Bimonthly Promotions Catalog
Design and development of the Tea Tree Flight Pack outer packaging, a travel-sized haircare set featuring shampoo, conditioner, and a treatment serum. Created a cohesive, retail-ready box design that translated the brand’s identity into a compact format while ensuring strong shelf presence.
Tea Tree Flight Pack
High Definition Line and Product Displays
Designed and developed the High Definition line extension, expanding the best-selling High Definition Hairspray into a cohesive range. Launched four new products—HD Titanium Hard Gel, HD 450 Heat Defense, and High Definition shampoo and conditioner (full-size and travel). Created adaptable point-of-sale displays for salon use.
Biotin Onion 2 Step Hair Repair Treatment
Led packaging design with a retail-friendly approach while maintaining brand consistency. Contributed to key product decisions including fragrance selection and custom product coloration to align with the formula’s natural positioning and visual appeal.
Design and development of a shampoo and conditioner duo as an extension of Scruples’ treatment line and a visual predecessor to the Biotin & Onion Hair Repair Treatment. Created retail-friendly packaging that stayed consistent with the brand’s identity while introducing subtle updates to reflect the formula’s clean, botanical focus. Also supported fragrance selection and overall product positioningwithin the line.
Verbena Shampoo & Conditioner
BRAND ESSENCE SHOOT
Content shoot providing imagery for both e-commerce and social media, focused on capturing our best-selling products on models. The objective was to showcase the products in use through thoughtful styling and hairstyles, evoking a fresh-out-of-the-salon feel.
