PRODUCT DESIGN • UX/UI • PUBLICATIONS DESIGN • RETOUCHING
Scruples Haircare – Print Design, Product Development, UX/UI
Comprehensive design work for Scruples, a professional haircare brand, spanning product development, website design, and distributor-facing print materials. Efforts focused on bringing a more retail-friendly approach to new product launches, refining the e-commerce experience, and delivering consistent, brand-aligned assets such as bi-monthly catalogs, SEE education flyers, and promotional sales sheets.
Scruples July/August Bimonthly Promotions Catalog
NEW PRODUCT DEVELOPMENT
Design and development of a shampoo and conditioner duo as an extension of Scruples’ treatment line and a visual predecessor to the Biotin & Onion Hair Repair Treatment. Created retail-friendly packaging that stayed consistent with the brand’s identity while introducing subtle updates to reflect the formula’s clean, botanical focus. Also supported fragrance selection and overall product positioning within the line.
Verbena Shampoo & Conditioner
Biotin Onion 2 Step Hair Repair Treatment
Led packaging design with a retail-friendly approach while maintaining brand consistency. Contributed to key product decisions including fragrance selection and custom product coloration to align with the formula’s natural positioning and visual appeal.
